A strategic narrative and content engine for open-source voice AI

Business context

Ultravox is an early-stage, open-source speech language model and hosted platform for building voice agents, with strong technical differentiation and a developer audience.

The decision or challenge

The company had no go-to-market foundation to prove production value or scale demand: no high-signal customer story, no messaging frameworks, and no visibility into what was working.

My mandate

Product marketing consultant working with B2B Catalyst, building the foundational narrative and content engine with the leadership team and their designer.

What I did

• Facilitated a strategic narrative workshop and built the narrative arcs framework the team uses to tailor messaging by audience and channel.
• Translated the narrative into a website revamp: homepage messaging, product pages, and use case content with clear conversion paths.
• Produced the flagship 11x case study end to end, from interview through approvals and landing page.
• Created the multi-channel distribution plan with email briefs and social variations per audience.

What changed

Website traffic rose 45% month over month after the revamp, qualified leads rose 45% in the first 60 days, session duration improved 32%, and the case study drew 2,400+ views with 68% scroll depth in its first month.

What remained after I left

The narrative arcs framework, a repeatable customer-story production system, and a website that carries the strategic narrative. This engagement is the shape of my flagship voice-of-customer program: conversations in, narrative and content out.